American Eagle Gen Z Strategy

News

American Eagle, Sydney Sweeney

Sydney Sweeney’s steamy new ad campaign for American Eagle turns teen retailer into latest ‘meme stock’

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing push.

USA TODAY · 7d

American Eagle launches denim line with Sydney Sweeney to boost Gen Z appeal

American Eagle Outfitters AEO.N surged 10% on Thursday after unveiling a new denim campaign with Sydney Sweeney, as the apparel retailer bets on the "Euphoria" and "The White Lotus" actress to reconnect with Gen Z shoppers and boost sales.

Insider · 1d

Sydney Sweeney's American Eagle ads sparked outrage. PR pros say it will make her a bigger star.

Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces controversy, PR experts say.

Psychology Today2d

Why the American Eagle Ad is Receiving Backlash from Young People

Companies will be called out when they are out of touch and not inclusive.

Ad Age2mon

American Eagle is launching a Substack - Ad Age

Amid all of Gen Z’s brain rot and doom scrolls, some marketers are seeing a desire to slow down and offer deeper online content. It’s one of the primary reasons retailer American Eagle is ...

MediaPost1mon

Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts

Craig Brommers, CMO of American Eagle Outfitters, is chasing Gen Z's ever-shifting attention while staying grounded in what the brand has always stood for: inclusivity, authenticity, and value ...

Results that may be inaccessible to you are currently showing.

Hide inaccessible results