When you know exactly who you're speaking to, it’s easy to suppress redundant spend, prioritize high-value targets and scale ...

Vevo's Natasha Potashnik, TVIQ's Sara Sinclair, NPAW's Bruno Giner, and Reality Software's Nadine Krefetz discuss the key data points publishers demand to understand their audiences better and where ...

UpMyViews helps creators and brands grow on YouTube by putting videos in front of real viewers through Google Ads placements—without forcing you to become an ads expert. Instead of chasing ...

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

B2B marketers are under constant pressure to prove performance, but it isn’t always an easy task. Many struggle to connect ...

Retail media networks are moving away from static placements toward dynamic, data-driven advertising environments.

The Court of Justice of the European Union ("CJEU"), on request for a preliminary ruling from the Court of Appeal of Cluj, Romania, has issued a ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

A sequel to the 2022 horror film arrives on Shudder, with Cassandra Naud reprising her role as a scheming sociopath who takes a violent approach to internet celebrities.

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

OnAudience ( www.onaudience.com), a global data provider specializing in data-driven audience solutions which gathers data from over 200 markets, today announces its new partnership with Amazon Ads, ...