Marketing and innovation have always gone hand in hand. But with cookie deprecation finally kicking in, Apple iOS restrictions, privacy taking center stage, and evolving consumer expectations ...
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Aim and fire! How to identify your target audience
Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...
B2B marketers are under constant pressure to prove performance, but it isn’t always an easy task. Many struggle to connect ...
The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...
When you know exactly who you're speaking to, it’s easy to suppress redundant spend, prioritize high-value targets and scale ...
Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.” Yet, earlier this year, this fundamental feature ...
NEW YORK — AdsWizz and Nielsen have agreed to the renewal and extension of an agreement that provides data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising ...
Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled "preferred audience" and is available when setting up a promotion. This promotion ...
Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. This article reveals actionable ...
Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...
Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of data points across the web. To help manpower-strapped agencies free up time ...
Inuvo, Inc. announced a new feature within its IntentKey technology that enables zip code-level audience insights and targeting for advertisers, enhancing their ability to conduct highly specific ...
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