LinkedIn's "Reserved Ads" are designed to boost brand awareness for B2B marketers through high-attention placements, AI-powered tools and expanded personalization.

The Leukemia & Lymphoma Society is marking September’s Blood Cancer Awareness Month by rebranding and rolling out its first national advertising campaign in more than a decade. Now named Blood Cancer ...

Once again, Eli Lilly is using Hollywood’s biggest night as a platform to speak out on a hot-button issue in pharma. Throughout last year’s entertainment awards season, Lilly took aim at the popular ...

The number of Brits who recall having seen, heard or read advertising for supermarket brands when prompted during the festive ...

As the holiday season approaches, companies need to maximize their brand exposure through efficiency, creativity and personalization with their key clients and target audiences rather than expensive ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

American Eagle says it has seen increased sales since the launch of its controversial ad campaign. The company’s CEO cited the Sydney Sweeney and Travis Kelce campaigns for an uptick in customer ...

Makro, Lotus’s and H&M are October’s top-performing advertisers in Thailand, each posting strong gains in Ad Awareness—the share of consumers who recall seeing a brand’s advertising in the past two ...

Move over, Kendall Jenner, there's a new tone-deaf ad starlet in town. "Euphoria" star Sydney Sweeney, known for her curvy figure and blonde locks, popped out as the face of American Eagle's newest ...

DBS, GrabPay, and Maggi recorded the strongest increases in advertising awareness among Singapore consumers in August, new data from YouGov BrandIndex shows. Ad Awareness measures the percentage of ...

Floods, hurricanes and record-breaking heatwaves aren’t usually seen as marketing opportunities. But for Science Moms, a nonprofit and nonpartisan organization composed of climate scientists who are ...

Ireland’s Data Protection Commission (DPC) shared a ‘terrifying’ but ‘brilliant’ ad warning parents about internet safety this week. The video was created to raise awareness about the dangers of ...