BMW is turning to an unusual business model for car buyers in some countries: If you want heated seats, you'll have to sign up for a subscription plan of about $17 a month to get your tush warmed up.

Again, BMW became far better known for this practice than Tesla when, in 2020, it started offering subscriptions for factory-installed hardware features like heated seats or adaptive cruise ...

Last year, BMW underwent media and customer hellfire over its decision to offer a monthly subscription for heated seats. While seat heating wasn’t the only option available for subscription ...

The 2015 BMW i3 is an extended range plug-in electric vehicle ... with up to 36.9 cubic feet of volume with the rear seats folded down. A central, tablet-like screen controls most of the ...

BMW has dropped its plans for an $18 a month heated seats subscription after customers balked at the idea of paying extra to unlock existing functions in their cars. “We thought that we would ...

BMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features. A monthly subscription ...

As cynical as that might sound, Korean owners aren’t forced to pay monthly for heated seats, or any of BMW’s other available options, but monthly payments can be made to try those out.

There’s been a bit of a backlash to the news that BMW will now charge owners a subscription to use the heated seats in their cars if they weren’t a paid-for option when new. The German ...

BMW is selling heated seats as a monthly subscription in several countries. They cost roughly $18 per month at current exchange rates. Companies are set to make billions per year by charging ...

BMW AG has abandoned charging customers subscription fees for heated seats in an early indication there will be limits for manufacturers to reap new revenue from software-based services. The ...

BMW is now offering British drivers the option of enjoying a heated seat on a monthly subscription basis. Of course, you can still get heated seats the regular way – just buy them as an option ...

Since its introduction as BMW's first i-branded vehicle for 2014, the i3 has seen quite an improvement ... 8-way manually adjustable heated front seats, and a proximity key. Interior material ...