Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

The David Virdis-designed BMW ‘M SNOW25,’ based on the new G90 BMW M5 xDrive, is an BMW M Driving Experience Signature Series art car.

The BMW M logo, traditionally used on its more performant models, has an interesting backstory. In the 1970s, BMW was negotiating a sponsorship deal with Texaco Oil, and the blue stripe ...