Whether out of haste or an appetite for clicks, many are spreading the rumor that BMW has begun charging owners $18 per month to enjoy the heated seats already built into their luxury vehicles.

BMW is turning to an unusual business model for car buyers in some countries: If you want heated seats, you'll have to sign up for a subscription plan of about $17 a month to get your tush warmed up.

Significant updates came to the 2023 BMW X7 luxury three-row SUV lineup for its refresh, including new powertrains, ...

A BMW executive told Autocar magazine the company will be ending its $18-a-month heated seat subscription. The executive said the carmaker plans to continue with a subscription model for certain ...

Again, BMW became far better known for this practice than Tesla when, in 2020, it started offering subscriptions for factory-installed hardware features like heated seats or adaptive cruise ...

BMW is now offering British drivers the option of enjoying a heated seat on a monthly subscription basis. Of course, you can still get heated seats the regular way -- just buy them as an option ...

BMW has dropped its plans for an $18 a month heated seats subscription after customers balked at the idea of paying extra to unlock existing functions in their cars. “We thought that we would ...

Last year, BMW underwent media and customer hellfire over its decision to offer a monthly subscription for heated seats. While seat heating wasn’t the only option available for subscription ...

There’s been a bit of a backlash to the news that BMW will now charge owners a subscription to use the heated seats in their cars if they weren’t a paid-for option when new. The German ...