Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers ...

Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, ...

The benchmarks and tools of 2025 empower you to go beyond surface-level metrics and build strategies that resonate with ...

Agency Performance Review, we asked agencies large and small how AI has impacted their business. Here’s what they said.

"The reason Kneecap is being targeted is simple — we are telling the truth and our audience is growing," the Northern Irish ...

If marketing leaders want to make smarter investment decisions, they must rethink how they measure true performance.

Voters are souring on President Trump’s administration 100 days after he was sworn in for a second term, according to a poll ...

According to senior officials, all district police chiefs and commissioners have been asked to fill a detailed four-page self ...

The company’s intervention was both direct and unconventional. It deployed a dozen gaming influencers, whose combined reach ...

The former Miami Heat star poked fun at Tyler Herro’s ill-fated claim that his team would not be swept by the Cleveland ...

Vantage Markets is proud to launch a campaign that celebrates the essence of their partnership with Scuderia Ferrari HP, ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...