For most, a watch is a stylish accessory—an extension of personal style. But for horology enthusiasts, it represents far more ...

MTN and Dangote are the top African brands by spontaneous and aided recall, respectively MTN is the #1 brand contributing to ...

MTN Group has been inducted into the inaugural Brand Africa Hall of Fame “in recognition of its transformational impact on ...

Lipton updates its logo for the first time in over a decade. The redesign returns it to a design much like its very first, ...

Pabst, along with the Olympia brand, was purchased in 2014 by an LLC affiliated with Eugene Kashper and TSG Consumer Partners ...

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's ...

Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

If by some chance you've tattooed a version of the Mountain Dew logo on your body ... Mountain Dew is partnering with the fashion brand, Dickies to celebrate Mountain Dew's "outdoor spirit ...

After more than a year of being named the Utah Hockey Club, the newest franchise in the NHL has officially been named the Utah Mammoth.

Mountain Dew is touting its heritage and loyal fanbase to mark the nationwide rollout of a refreshed logo first unveiled in October. The redesign includes the brand’s eponymous typography and a retro, ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...