“We’ve kept the Twin Towers in our logo because they are an important part of Manhattan’s history,” Stacy Stuart, the company’s vice president of marketing, wrote to me in an emai ...

The logo was released for the Apple II computer, which was the first PC with a color display. The rainbow was meant to represent the color-display technology. The company has kept the apple image ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

That’s the point of this viral TikTok video and it’s one of those cases of “once you see it, you can’t unsee it.” And it all ...

Its logo was an integral part of the company’s near-universal brand recognition, and its parent company National Amusements kept it as it moved into the streaming age. Standardizing media logos ...

For what brand would not want its logo to be emphasized? And if a company’s goal is to use its logo to communicate boldness as a brand attribute, the single most obvious, literal, no-brainer way ...

It establishes a bond between a company and its community of fans, friends, critics, allies and champions. A brand logo is exclamatory. (It may even be an actual exclamation point.) It acts as a ...

The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is supposed to be a “powerful celebration of modernism,” the company ...