Tracking brand mentions in AI has shifted from PR vanity metric to a real measure of business value. Opinions expressed by ...

Taking the leap to join the world of the self-employed is equally as exciting as it is nerve-wracking. If you are new to self ...

Long before she became Domino’s global CMO, Kate Trumbull was a young graduate sitting in conference rooms at a consulting ...

Many companies now see blockchain as a core technology for business problems. They want faster settlement, stronger security, ...

To insinuate that its use by BrewDog – in entirely the correct context as part of a tongue-in-cheek advertising campaign – is ...

From modest beginnings, the former university president helped form the world-renowned healthcare hub into what it is today.

Premium firewood. Telling other people what to do. Wood Bowties. These are all ways I've found that people are making money.

B creator media spend, but 39% can’t track ROI. The infrastructure gap holding back the fastest-growing channel in marketing ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

A leadership operating system is a combination of principles, processes and behaviors that guide how an organization is led.

Here's the modern framework that helps every location rank, attract more customers and reduce marketing costs.

A year ago long-established technology company BMC announced it would split in two. Here, Raúl Álvarez sheds light on how BMC ...