In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

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"This is an interesting dynamic for new entrants to the market. They may look at this and go, the juice is not worth the squeeze," Stephanie Kostro said.

PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday.

Entrepreneurship has always been a test of endurance. But in 2026, it’s also going to be a test of reinvention.