Choose between a detailed traditional business plan or a lean startup version that prioritizes flexibility. A strong business ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Overview The Indian e‑commerce market is booming, driven by rising internet consumers, UPI payments, and growing usage beyond ...

DÉKUPLE UNVEILS ITS AMBITION 2030 STRATEGIC PLAN AND OPENS A NEW CHAPTER OF PROFITABLE AND SUSTAINABLE GROWTH IN EUROPE ...

Marketers explain why prioritising critical thinking, learning to listen and beefing up your business acumen is the route to greater strategic influence.

Not for your estate survivors after you die, but instead for you before you die, so you don’t repeat the same mistakes of ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

Pennsylvania construction company Porter Family Exteriors finds success by remodeling its work culture and developing a ...

Meanwhile, Jessica Sturzenegger of the baby and kids health food brand Amara Organic Foods— another 2025 Female Founders honoree and No. 44 on the 2024 Inc. 5000 list —says she’s shifted from monthly ...

The panel, hosted by AiMCO managing director, Patrick Whitnall, will explore what planning and strategy looks like in the ...

The Australian Influencer Marketing Council (AiMCO) has announced its latest member webinar, focused on the importance of ...