Nitin is the founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. There's been a long, ongoing debate on sales vs. marketing.

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high-performing growth engine.

For decades, businesses have wrestled with one persistent challenge: aligning marketing and sales. This isn’t new, and it’s not going away anytime soon. Different personalities, departmental cultures, ...

Business events are at their most powerful when they are part of an integrated go-to-market strategy. Integration sounds logical, but how do you actually pull it off? First, you have to have ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Throughout the pandemic, businesses have needed to continuously adapt as customer needs and preferences evolve. But that quick adaptation is difficult when the business lacks alignment between the ...

KALAMAZOO, Mich.—Western Michigan University’s sales and business marketing program has once again earned a place on the Sales Education Foundation’s list of top sales programs in North America. This ...

Eminem released the movie 8 Mile in 2002 as a semi-biographical film following his rise in the rap battle scene in Detroit, ...

In 2022, the influencer industry reached $16.4 billion. More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola’s #ThisOnesFor campaign in collaboration with fashion ...