Indianapolis has had its share of hokey local commercials with their catchy ... kept doing the pitch, “Because ol’ Dave needs the money.” Catterson was confident in his sales techniques.

Consumers often come up with cute and catchy nicknames for brands they know and love—think “Mickey D’s” for McDonald’s, “Bimmer” (and variations like “Beamer”) for BMW or “Bud ...

McConaughey isn’t just an actor. He’s a storyteller who is so immersed in the craft he even taught communication at the University of Texas. His pitch skills were on display when he introduced ...