CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...

Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with knowing your customers. You need to do your research to figure out what the ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

Bayer’s consumer health unit has named Interpublic Group as its creative, production and media partner, integrating the work at a single agency to boost its buying power and leverage generative AI.

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

OpenAI is reorganizing its Model Behavior team, a small but influential group of researchers who shape how the company’s AI models interact with people, TechCrunch has learned. In an August memo to ...

Atlas, the humanoid robot famous for its parkour and dance routines, has recently begun demonstrating something altogether more subtle but also a lot more significant: It has learned to both walk and ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

The growth of the technology industry has changed online marketing and shaped consumer behavior. Despite extensive research on internet usage and social media trends, the online purchasing behavior of ...

Kroger’s data arm 84.51° announced Wednesday the unification of its retail media, consumer insights and loyalty marketing services. Those teams are now aligned in a single division under Kroger ...

Behavioral information from an Apple Watch, such as physical activity, cardiovascular fitness, and mobility metrics, may be more useful for determining a person's health state than just raw sensor ...