To use content marketing effectively, you’ll need to develop a plan. But before you do, you’ll need to understand what content marketing is and how it can help your business. The Content Marketing ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hennessey Social ...

One of the most effective new marketing approaches out there is content marketing. According to the Content Marketing Institute, over 85 percent of brands use it, but less than half believe they’re ...

Where do you start with content marketing? The first step is develop a plan that looks at your goals, conversion actions, key audiences and ways to reach those groups. There’s no magic to creating a ...

Creating cohesive content in your marketing plan is vital for performance and for internal workflow. Learn how to create cohesive content every day. Coming up with ideas for compelling content may ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Adaptability is one of the cornerstones of marketing, especially during periods of ...

Whether you are new to the field of content marketing or you have been planning to figure out new approaches to make your content marketing activities successful, then there is no better way rather ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

In the competitive market of insurance and financial services, the adage "more content, more leads" holds true. However, crafting a successful content marketing strategy requires more than just ...

If you didn’t already prepare one at the end of last year, now is the time to start drafting your content marketing plan for 2019. If you’re wondering where to begin and how to structure it, here’s a ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...