The world is turned upside down. Not only are open-wheel drivers with funny-sounding foreign names moving in on NASCAR, but now they want to replace Budweiser with that weak Colorado beer. It might ...
Starting next year, Coors Light will have exclusive access to Nascar logos in advertising, packaging and promotions, as well as the right to brand the Pole Award, which goes to the fastest-qualifying ...
Coors Light has knocked out Budweiser as the official beer of Nascar. A five-year, $20 million deal that starts next year gives the brewer exclusive access to Nascar logos in advertising, packaging ...
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