Building and using a customer database is a strategy for managing your customer relations. As a marketing tool, customer databases are widely used by medium and small firms because you can interrogate ...

Many of the experts insists on buying business databasesor or customer databases: Whenever there is question of collection of business databases most of the companies reply in the negative by saying ...

Anyone could call up or modify several million pieces of customer data online including names, addresses and e-mails. Three students were able to show this for 40,000 online databases in both Germany ...