Once defined by woollen wear, cold creams and family rituals, winter advertising in India now spans micro-climates, hybrid wardrobes, digital discovery and personalised narratives. Creative and ...

Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...

The essence of strategy is choosing what not to do.” The line, coined by economist and strategy pioneer Michael E. Porter, ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

Good evening, and welcome to the end of year update of the fashion house, Brunello Cucinelli.

Brand equity is increasingly dependent on cultural production and narrative-led experiences, with storytelling rooted in ...

Google has steadily moved towards zero click searches over the past few years, with features such as instant answers and ...

Edge Marketing is closing out 2025 with a look back on a year defined by smarter AI adoption, deeper strategic impact and measurable wins for clients across legal, accounting and professional services ...

It turns out “smart glasses” is out as a term. The term “AI glasses” is in. Kind of. Actually, it seems no one’s fully on the ...

Ecommerce's future belongs to brands that personalize deeply and build loyalty beyond transactions.