AEO benchmarking gives you an objective view into what your brand is known for, how it's positioned and where it shows up—or ...

Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...

The full value of automation is realized only when technology works in concert with the people who guide and interpret it.

The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

Bring CTV into ABM with clear use cases, sharper account lists, tighter channel coordination and measurement that proves real ...

The missing link in artificial intelligence tool progress isn’t more models, more speed, or more code. It’s clarity of purpose.

Thoma Bravo, a leading software investment firm, today announced the completion of its acquisition of PROS Holdings, Inc.

Nestlé India’s Manish Tiwary outlines his vision for growth, digital transformation, and deeper rural reach, aiming for ...

Universities explore how AI agents and chatbots can streamline student services, automate support and empower IT teams.

Edge Marketing is closing out 2025 with a look back on a year defined by smarter AI adoption, deeper strategic impact and measurable wins for clients across legal, accounting and professional services ...

The LG MAGNIT Active Micro LED display represents LG's premium MAGNIT lineup. With a 136-inch screen (about 10 feet wide and ...