When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum naturally through consistency and integrity.

A bear leans in the window of the Jeep Grand Cherokee while a woman holding a microphone asks the bear a question. The ...

Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in ...

AI has reshaped the way marketing teams work but one thing has not changed. Brands still live or die by credibility. That is ...

Discover how successful brands achieve growth not just by expanding their reach, but by becoming a vital part of cultural conversations through semantic scaling and deep-rooted meaning.

Influencer marketing is evolving fast, with consumers demanding entertaining, authentic and participatory content. This shift is reshaping the beauty category and opening the door for unexpected ...

As fractional chief marketing officers working across South Africa and internationally, we have the privilege of helping ...

The 2026 marketing landscape for fashion and beauty brands is likely to be focused on AI-powered intelligence, retail impact, ...

VDM is a breakthrough discipline grounded in behavioral science. It recognizes that values—what matters most to people in life—are the most powerful predictors of behavior. These values aren’t just ...

The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

This Week in Agribusiness features market news, ag technology, weather and farms, weekly on RFD-TV, and can be found each ...