The media landscape can change in a snap. A new social media platform could explode in popularity, or a shift in consumer ...

When you know exactly who you're speaking to, it’s easy to suppress redundant spend, prioritize high-value targets and scale ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

In 2025, delivering tailored experiences to diverse audiences went mainstream, powered by data and AI. South African brands, dealing with multilingual and multicultural consumers, used personalisation ...

Experts warn India’s fast-growing CTV market lacks unified measurement and device-level transparency, risking unsustainable ...

As we near the end of year, Kilpatrick’s Samantha Breslow and Kylan Memminger recently presented on “State and Local Tax Judicial and ...

Kenya’s digital media sector is booming in 2025, driven by social media growth, smartphone adoption, and high-speed networks ...

Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its implementation of artificial intelligence ...

Expansion plan includes doubling the number of sales reps, a new GoodRx partnership, and enhanced digital marketing campaignAdditional ...