Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

BM Digital Marketing Agency, a Google Ads Partner Agency, has announced a major expansion of its full-service offering with ...

A New Era of Growth. The personal injury (PI) industry has long been reliant on traditional advertising methods such as TV ...