The marketing life cycle had been stuck on “mature” until digital communities were born. Now, I believe marketing is back in the rising star phase of its life cycle. Traditionally, big ...

In a new report, “Embed the Customer Life Cycle Across Marketing,” Forrester states that only the companies which “obsess” over customers and combine engagement via new digital channels ...

IgnitionOne has acquired privately owned digital tech company Knotice to ... It will allow IgnitionOne to offer a complete line of marketing life cycle management services, from acquisition ...

Dublin, May 25, 2022 (GLOBE NEWSWIRE) -- The "2022 Digital Marketing to Life Scientists Survey" report has been added to ResearchAndMarkets.com's offering. The Voice of 841 Scientists on How They ...

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.