One of the sections of your marketing plan should describe how your company intends to distribute the products to the final customers. The various distribution channels differ in costs, customer ...

The marketing channel and distribution channel go hand-in-hand. Essentially, without the distribution channel or process, the marketing channel would not exist. The distribution channel includes all ...

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

A friend of mine who’s been phenomenally successful growing his own businesses told me that if there was one thing he’s seen lead to more business failures than anything else, it's lack of forethought ...

Growing your marketing output doesn’t necessarily mean growing your team. Especially for multi-location businesses such as franchises, retail chains, hospitality groups or service agencies. That’s ...

Sundance selected 110 features from 4,042 submissions for its 2012 U.S. and World Dramatic and Documentary Competition lineups. Based on the festival’s history, it’s fair to say that less than 40 of ...

Culver City-based Sony Pictures Entertainment merged its theatrical, home entertainment and television distribution marketing teams in the U.S., resulting in about 35 layoffs. The U.S. will be run ...

Fox said Thursday it has promoted Inae Wilson to Executive Vice President of Broadcast Distribution & Marketing. Wilson, a twenty-two year Fox veteran and former SVP, will broaden her oversight, ...

Following the news of Marc Weinstock‘s new oversee of a unified global marketing and distribution team at Paramount as President of Worldwide Marketing & Distribution, we’ve received news that a ...