In a new viral trend known as the "Barbie Box Challenge," internet users are transforming themselves into action figures and ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll, as ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

James is officially (and unsurprisingly) the first-ever professional athlete to get their own Ken doll. It turns out James is ...

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On ...

The Akron native's new doll features custom varsity jacket, Nike sneakers and an "I Promise" wristband honoring his Northeast ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

LeBron James has become the first male athlete to be honored with an official Ken doll as part of Barbie's Signature ...