Microsoft Advertising has shown off new ad formats that insert massive ads right into Copilot, alongside pilot programs to ...

Microsoft has announced plans to add more advertising to its services, especially through Copilot. The company says it is exploring new ways to integrate ads into user interactions, using AI to create ...

Carol Yeppes/ AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts to create AI-generated ads. Advertisers upload brand URLs, ...

Generative AI and multimodality is hyped to transform e-commerce — is it happening? The results of an analysis of 700 vendors ...

A crucial differentiator for Criteo, a France-based advertising company, has always been its strategic use of data.

AI-generated ads save companies millions in production ... Its AI Shots feature turns static photos into dynamic AI-generated videos. Brands can animate customer images, transforming them into ...

In the future, Microsoft plans to add virtual brand representatives powered by AI to these ads, as reported by PCWorld. Another format being tested is "Dynamic Filters." This format narrows down ...

Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this ...

Typeface's Marketing AI Platform and AI-Native Content Lifecycle help companies achieve personalization at scale.