Once upon a time, product-based businesses focused heavily on boosting foot traffic to their brick-and-mortar stores. But with the advent of eCommerce-first shopping, more and more businesses are ...

The race is on! Results of The E-tailing Group’s Fourth Annual Merchant Survey, along with findings from the past three years, show the pace of e-commerce adoption and sophistication accelerating at a ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Ecommerce has entered a new era where customer acquisition costs are rising, and retailers must find innovative ways to maximize profitability. The Rokt ecommerce marketing platform helps retailers ...

The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get ...

PALO ALTO, Calif.--(BUSINESS WIRE)--CommerceIQ, the leading Retail Ecommerce Management Platform, today announced significant company momentum throughout 2022, with a record number of brands as ...

The global eCommerce industry is worth $6.8 trillion and targets 33% of the global population that shops online regularly. Any eCommerce store that wants to exp ...

AI is enabling unparalleled advancements in content creation, campaign optimization, and budget allocation. 6/Introduction of AI Agents in E-Commerce and Marketing AI agents will increasingly manage ...

It is crucial to have a complete solution for managing product information in the world of both large-scale and smaller-scale eCommerce projects. Specifically, having reliable software for product ...

With the digital marketplace in a constant flux, an ecommerce certification can be what you need to stay ahead of the competition and get the most out of your career. These certifications will not ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...