That's why we had a chat with Steve Joiner of E3 Spark Plugs. For your benefit, we didn't exactly take it easy on him, either. In the process, we learned there's way more to spark plug technology ...

Billy Torrence powered his way to the Top Fuel win on Sunday as the NHRA Mello Yello Drag Racing Series raced for the first time since February at the E3 Spark Plugs NHRA Nationals at Lucas Oil ...

Those plugs feature an iridium center wire and a platinum-protected ground wire and claim a service life of up to 100,000 miles. E3 spark plugs are a relative newcomer to the scene, with the ...

While E3 claims a 3-5 percent improvement in mileage, Edsall found his dipped from 20.11/19.98 the previous two years to 19.18 with the E3 plugs. He did all the usual maintenance like oil changes ...

And a spark plug that's poorly chosen can also fail ... Instead of a traditional J-strap, E3 plugs feature a three-pronged structure that serves as the electrode. The design serves a couple ...