When done correctly, meme marketing can be very successful. It goes past gag-inducing branded content and shares something of value to the audience. Memes work for brands because they’re ...

Olly Murs singing to empty audience on Saturday Night Takeaway There is another crucial function that the studio audience plays, especially in comedies and sitcoms, that heightens the show’s ...

Instead of the usual, heavily-attended, star-studded event, this year's Emmys host Jimmy Kimmel found himself opening the show on an empty stage in front of an empty audience—aside from a few ...

This time around though, the camera panned across a bunch of empty plastic chairs. There was no audience applauding, just a recording of people clapping. It could have been worse, though—they ...