When done correctly, meme marketing can be very successful. It goes past gag-inducing branded content and shares something of value to the audience. Memes work for brands because they’re ...

Instead of the usual, heavily-attended, star-studded event, this year's Emmys host Jimmy Kimmel found himself opening the show on an empty stage in front of an empty audience—aside from a few ...

Olly Murs singing to empty audience on Saturday Night Takeaway There is another crucial function that the studio audience plays, especially in comedies and sitcoms, that heightens the show’s ...