Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

Poorly designed questions and scaling problems can derail your research efforts faster than you can say "the cat in the hat"! To help you avoid a few of the more common and onerous problems, we will ...

Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make based on such ...

In 1886, Antoinette Faure, the daughter of the future French President Félix Faure, asked her childhood friend Marcel Proust to fill out a questionnaire in a book titled “Confessions. An Album to ...