Infintech Designs published a case study that details the results of a digital marketing campaign conducted for a roofing services contractor operating in the northeastern United States. The case ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Ghanaian SMEs may treble their revenue by analysing consumer behaviour, preparing promotions ahead of time, generating irresistible bundles, adopting digital marketing, improving customer service, and ...

When Stephen Scheeler became Facebook's Australia chief in the early 2010s, he was a true believer in the power of the ...

Various governments, from the state of Utah to the European Union, have been experimenting with limiting children's use of ...

Ready to get your side hustle started? Check out this list of items from Amazon you can buy to make money. You'll also learn ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

BrandStory Southeast Asia has appointed Molly Jou as its new general manager, effective immediately, as the agency looks to ...

B creator media spend, but 39% can’t track ROI. The infrastructure gap holding back the fastest-growing channel in marketing ...

The global advertising revenue is expected to grow by 8.8% in 2025, reaching US$1.14 trillion, with a 7.1% growth projected ...

The European Commission said Meta, which owns both platforms, is giving users the option of sharing less data in exchange for ...

The upcoming changes follow Meta being fined $266 million in April over its ‘consent or pay’ ad model.