Walmart reported 20% growth in international ad business, driven by Flipkart, which earned Rs 5,000 crore from ads. Net sales ...

Supersox, Bonjour, The Sock Street, and Rupa Footline are rewriting the rules of socks marketing with IPL ads, celebrity tie-ups, digital storytelling, and ambitious retail plans ...

Rasna has announced the acquisition of the 90s beverage brand Jumpin. Group Chairman Piruz Khambatta lets us in on the ...

A truly integrated strategy across ... Senior Director, Flipkart Ads, urged brands to embrace this shift and move beyond traditional funnel-based marketing. “Consumer behavior is evolving ...

Walmart, PhonePe plan to list for IPO in India Walmart's long-term strategy includes listing both Flipkart and PhonePe ... quick commerce startup Zepto, and advertising technology company InMobi ...

Our weekly roundup of the latest appointments and account wins news from Punt Creative, Brand Raga, Elephant Design, Mashrise ...

Shah brings with him nearly two decades of deep expertise in brand strategy, integrated campaigns, and creative storytelling.

We are proud to present the esteemed jury members who bring a wealth of experience, insight, and integrity to this year's ...

We trace SW Network's decade-long journey from a bootstrapped startup to a steadily growing independent agency, highlighting ...

Punt Partners, the integrated marketing transformation company with focus on martech, AI and creative technology company, has ...

In India's maturing digital landscape, over-reliance on major platforms yields decreasing returns. Building lasting customer ...

“Understanding its position can provide an edge to brands while planning targeted strategies ... Flipkart and Reliance Retail’s growing digital arm, continued to dominate India’s advertising ...