DALLAS (KDAF) — Paris Hilton is back at it again, and this time she’s launching a fragrance that’s totally iconic—literally. ICONIC Eau de Parfum is a brand-new scent that’s making its ...

The socialite turned mogul discusses her fragrance milestones, supporting women in business, healing from trauma, and giving back after the L.A. wildfires.

It’s a fragrance that exudes confidence and encapsulates the essence of modern femininity.” Paris Hilton has evolved during her decades-long career into a byword for elegance and grandeur.