As with all reports stemming from ‘unnamed sources’, it would be wise to take this information with large grains of salt.

General Motors has a history that goes back over 100 years, and that history includes a lot of car brands. Throughout its history, GM has purchased, merged-with, established, and, in many cases ...

Trademark filings can mean something to everyday gearheads, but only sometimes. This is not one of those times.

Up until 1919, General Motors was content with buying other companies and having them build cars instead of building its own. That changed in 1920 when Sheridan was formed. The first brand ...

General Motors filed an application for trademarking the Pontiac designation. However, the auto giant has been keeping the ...

GM has shown no interest in expanding its current brand portfolio beyond Chevrolet, Cadillac, GMC, and Buick. Under Mary ...

These days, Cadillacs are sort of cool if you want to evoke the "Mad Men" era, buck the new money types who drive BMWs and ...

It begs the question, could a sports car really change a brand's image enough to boost the rest of the range? It's hard to say for certain. But knowing how pitifully some of GM's legacy monikers ...