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Beyond personas: Why brands must design for multiple selves
By Abdullah Yusif MAHMUDIn marketing circles, the idea of a singular, stable consumer identity has long guided segmentation models. Brands built their strategies around fixed personas: “the working ...
CHICAGO, ILLINOIS / ACCESS Newswire / January 22, 2026 / Aircraft Engine Lease Finance Inc. (AELF), a leading US-based ...
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