Occidental Petroleum (OXY) is rated a hold. Read here for an analysis of its margins, asset base, and upcoming divestiture.

As Burger King poured hundreds of millions into its “Reclaim the Flame” plan, much of the attention, understandably, diverted ...

So you turn to Plan B: gift cards. Easy to get. Easy to use. Usually welcome. But, given how prevalent financial scams are ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand ...

If you want to avoid the fallacy of strategy in your own organization, start with alignment. Tie decisions to outcomes, keep ...

And as with most marketing, the push to spend ramps up around the holidays. Adobe found social media was a main driver behind ...

When developing a detailed annual plan, the biggest pitfall to avoid is not having a defined process. There are a lot of ...

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do ...

PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

There’s something about holiday shopping that transforms perfectly reasonable humans into territorial cart warriors ready to ...