In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.Brand: ...

Briana Rengifo A few months ago, when our staff first heard Paris Hilton was going to launch a new skin care brand, we had ...

Yelitsa Jean-Charles turned a college art project into Healthy Roots Dolls—a toy brand teaching kids to love their natural ...

Michelin retained the consultancy’s top ranking for the eighth consecutive year, with a brand value of $8.8 billion, up 11% ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Marketers look to encourage spending amid tariff concerns, data on streaming TV ads, and Fiverr's CMO on using AI in ad ...

Fifteen years ago, Jordan Passman had a simple idea: Help musicians make money. With the birth of Score a Score, what started ...

In this episode of “The Opinions,” Meher Ahmad, an editor for Times Opinion, and the Opinion writer Jessica Grose discuss why ...

Organizations committed to social change through storytelling can use this four-part framework to design and evaluate their ...

(Reuters) -Hong Kong-listed Geely Automobile Holdings said on Wednesday it is looking to privatise its Chinese automaker unit ...

From adapting packaging and branding, trying new flavours and scouring new markets, wine producers are working to win over ...

The star, who has appeared in “Boardwalk Empire” and “Dawson’s Creek,” has been charged in four separate domestic incidents.