Marketers are under increasing pressure to adopt AI in their tech stacks, and there's certainly no shortage of AI to use. But ...

Nedbank's Khensani Nobanda was named the 2025 Marketing Achievement Awards' Marketer of the Year Award. Nedbank's Khensani ...

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving ...

PepsiCo is the latest major brand to jump on board, announcing a multiyear deal with F1 across Sting Energy, Gatorade, and ...

The Jamaica Tourist Board (JTB) has named the world’s fastest man and eight-time Olympic gold medallist, Usain Bolt, as the ...

Lerzan Aksoy is dean, George N. Jean Ph.D. chair and professor of marketing at Fordham University’s Gabelli School of ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

ServiceNow has set its sights on the CRM market. If you hadn’t heard it before now, it came through loud and clear at Bill ...

Following a record-breaking Melbourne International Flower and Garden Show earlier this year, award-winning integrated communications agency, ICON, has been appointed the PR partner for IMG’s ...

With a career spanning over a decade in marketing leadership roles across Africa and Europe, Lupuwana brings extensive experience in brand strategy, innovation, and market activation to the public ...

Ramya Venkat has been appointed as Director - Integrated Marketing at Abbott. She took to LinkedIn to announce her new role. Prior to this, Ramya Venkat was with Unilever for over 14 years.

Integrated marketing communications is an approach to planning communications that gives your small business the potential to get better results from your campaigns and reduce marketing costs.