Why this approach matters. As the name suggests, integrated marketing is an approach that brings coherence to the complexity and fragmentation that increasingly characterizes the marketing world.

There’s an unspoken belief that integrated marketing efforts must exist anywhere and everywhere to be successful. It’s often tempting to try to pack as much into an integrated strategy as ...

Stop marketing in silos! Melissa Wildstein reveals the power of truly integrated strategies that drive global revenue. Learn her 3-step playbook to connect with customers across all touchpoints & ...

sports marketer Mark Leonard thinks he's found a prime candidate for icon status in aspiring tennis professional Lawrence "Top" Gunn. Mr. Leonard, president of Chicago-based Integrated Marketing ...