Across small and midsize law firms, the pressure to “do more” is finally losing ground to a better idea: do what works, do it on purpose, and ...

The health-tech sector in India, led by companies such as Sagility and Indegene, has demonstrated resilience, achieving ...

In today’s transparent world, internal truth inevitably becomes external truth. The brand is the culture. And the employee ...

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

In today’s fast-paced digital economy, businesses must innovate constantly to stay ahead. From crafting compelling marketing ...

More than 100 D2C brands reportedly deploy upwards of ₹20 crore annually through internal creator teams, bypassing agency-led ...

The arguments for running an in-house pitch are compelling. It allows for tighter control over the brief, quicker alignment ...

In an interaction with e4, Anupam Bansal, Executive Director of Liberty Shoes, discussed how the brand is evolving from ...

Facing existential crises, emergency board meetings are in full swing at multinationals Contoso, a huge marketing and sales ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

HR can no longer rely on authority alone—engagement must be earned through storytelling, relevance, and a marketer’s mindset.

Agentic AI moved from experimentation to real impact in 2025, reshaping customer experience, employee productivity, and ...