We tried and tested the iconic fragrance to see why it's the most popular in the world. Here's our honest thoughts.

And as of a few weeks ago, another new addition to the Glossier lineup made it's debut: Glossier You Fleur, a salty, fresh, ...

YSL Beauty is taking a trip down memory lane with its latest unisex fragrance launch, unearthing its Le Vestiaire des Parfums ...

Love the iconic scent of Le Labo’s Santal 33 but not the price tag? These are the best Santal 33 dupes with the same ...

Jenny Hval leads Samuel Cox through the aromatic epiphany of her ghostly new album, Iris Silver Mist. “Sometimes I’ll ...

I absolutely love perfume and I never leave the house without a quick spritz of fragrance before heading out the door. Even ...

M&S are becoming really well known for their incredible fragrance offering. Here, we breakdown the best ones and if they are ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Aside from being connoisseurs in tweed, Chanel is arguably one of the biggest (and best) perfume houses going. With more than ...

Chanel fragrances are a classic Mother’s Day gift and the latest Chance is a captivating choice. For an elegant gourmand ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...