New multidisciplinary research led by Prof. Tomás Ryan from Trinity College Dublin shows that the brain forms memories of ...

In a groundbreaking study, scientists discovered that the brain forms "cold memories" which can later trigger increased ...

New research reveals that the brain stores memories of cold experiences, which can later trigger metabolic responses in anticipation of cold environments.

In 1897, the physiologist Ivan Pavlov first described classical conditioning, where animals and humans form associations ...

In 1897, the physiologist Ivan Pavlov first described classical conditioning, where animals and humans form associations between different aspects of the environment. He showed that dogs could be ...

In 1897, the physiologist Ivan Pavlov first described classical conditioning, where animals and humans form associations between different aspects of the environment. He showed that dogs could be ...

We all remember learning about the famous psychological experiments in conditioned reflex performed by Ivan Petrovich Pavlov around the turn of the previous century. In simple terms: Pavlov would ring ...