Jaguar, the luxury car has unveiled a new logo and introduced a striking new brand identity as part of its transition to an electric-only future by 2026. The rebranding reflects the automaker’s ...

"As it stands, the concept car feels superficial and gimmicky, like a desperate attempt to be different without any real substance or coherent strategy." For better or worse, Jaguar had a big year.

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

Love it such a comfortable crossover and best warranty for a luxury car big part of my reason to purchase a Jaguar. Have had lexus bmw Mercedes so expensive to maintain once warranty runs out ...

The big-body Jag will focus on design, trying to appeal to a younger, flashier demographic that Jaguar believes makes more "emotional" purchases based on factors like looks, brand, and experience.

Not loving what Jaguar has been putting down these days? Here's a blast from the British automaker's past transformed into something from the future - the XJ220 restomod you didn't know you needed.