In 1935, at the height of the Great Depression, Stern had one weekend to come up with a marketing gimmick to compete with Sunshine Biscuits’ most successful cracker. Inspired by the circular ...

Mondelez International recently launched a limited-edition product, Sunkissed Crackers, under the RITZ brand, with an engaging Golden Summer Giveaway, targeting increased consumer interaction.

Höegh Evi, in partnership with Wärtsilä Gas Solutions, has announced the completion of the world’s first floating ammonia-to-hydrogen cracker, marking a milestone in Europe’s clean energy ...

Expressing his heartfelt condolences and sympathies to the bereaved families, Tamil Nadu Chief Minister M K Stalin on Saturday announced a solatium of ₹3 lakh each to the affected families. A ...

In a tragic accident, four people, including two minor boys, were killed in a firecracker explosion near a temple at Kanjanaickenpatti village in Tamil Nadu’s Salem district, the police said ...

such tragedies are being reported from across the country with an appalling regularity, not only from Sivakasi, the Tamil Nadu town, known as the 'cracker capital of India'.

With an annual turnover of about Rs 6,000 crore, the industry employs about three lakh people directly and another four lakh people indirectly, making it the single largest source of employment in ...