Jose Cuervo knows how to throw a party! I was recently lucky enough to be invited by the legacy brand for a jam-packed long ...

The New York City-based chain plans to open the 30K SF space in early 2026, according to a release. It would be Five Iron's ...

Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the ...

As tequila tops global sales charts, a new book uncovers the spirit’s revolutionary roots and the family feuds that shaped ...

TEQUILA WARS: José Cuervo and the Bloody Struggle for the Spirit of Mexico, by Ted Genoways As far as personal branding goes, getting name-checked in multiple chart-topping singles isn’t a bad ...

What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.