Cuervo bills itself as “the tequila that invented tequila.” It is a big claim to make for one of the most iconic liquors in ...

Let me tell you about my incredible weekend in Mexico, guided by the wonderful folks at Jose Cuervo. It all began, as it should, with a tequila tasting in Guadalajara After a quick flight and a ...

A new book, Tequila Wars, José Cuervo and the Bloody Struggle for the Spirit of Mexico, by journalist Ted Genoways, pieces together Cuervo's crusade to modernize and export the alcoholic spirit ...

Tequila Wars' tells story of José Cuervo and Mexico's oldest, most iconic tequila brand What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal ...