Cuervo bills itself as “the tequila that invented tequila.” It is a big claim to make for one of the most iconic liquors in ...

On Wednesday, industry mainstay Jose Cuervo expanded its seemingly endless portfolio with a spice-infused tequila dubbed Devil's Reserve. Bearing a light yellow hue and sweet heat taste ...

At least six workers died in a fiery explosion at the Jose Cuervo tequila factory in Mexico, which sent one tank flying 656 feet into the air, officials said. The hellish blaze broke out at around ...

Who hasn't heard of José Cuervo? The brand is ubiquitous. But the man? Few know his story. In Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico, award-winning journalist Ted ...

What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.

This year marks the 30th anniversary of Reserva de la Familia. According to the brand, this tequila was reserved for the Cuervo family and its closest friends (hence, the name) until 1995 ...

TEQUILA WARS: José Cuervo and the Bloody Struggle for the Spirit of Mexico, by Ted Genoways As far as personal branding goes, getting name-checked in multiple chart-topping singles isn’t a bad ...

What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.